Vigorate, a leader in Canada's Mar-tech space, had engaged me citing they had outgrown their own digital introduction.

With a focus on multi-cloud service suite, over 300+ implementations, 100+ employee certifications, a 98% CSAT score and over 2 decades in business, their North Star was focused on closing the gap between a client's strategic goals and their technology investment, a philosophy the firm frames as Strategy to Execution; technology made to earn its keep against the business problem it was bought to solve.

However, new leads visiting their web platform were met with a monolithic, outdated service suite that reflected a business that had long since expanded past marketing cloud as its core offering.

Learn how I led an end-to-end web redesign for Canada's premiere Salesforce Crest Partner by positioning utility and uniformity as north stars for a redefined visual language, a deliberate exercise in restraint that signalled forward momentum without severing the continuity long-standing client relationships were conceived upon.