UX STRATEGY / EMAIL SYSTEM DESIGN / content strategy
Engagement architecture:
Engagement architecture:
Engagement architecture:
Orchestrating a behavior-driven communication strategy to transform Mitsubishi Connect trial users into loyal subscribers
Orchestrating a behavior-driven communication strategy to transform Mitsubishi Connect trial users into loyal subscribers
Orchestrating a behavior-driven communication strategy to transform Mitsubishi Connect trial users into loyal subscribers
UX STRATEGY / EMAIL SYSTEM DESIGN / content strategy
DATE
DATE
2023-2024
2023-2024
ROLE
UX RESEARCH & EMAIL SYSTEM DESIGN
DELIVERABLES
DELIVERABLES
CCS ADOPTION / AWARENESS CAMPAIGN
CCS ADOPTION & AWARENESS CAMPAIGN
Mechanizing hyper-personalization as a catalyst for conversion has resulted in an unprecedented degree of ownership over digital products, predicated upon a certain value proposition: zero & first-party data in exchange for adaptable interfaces that "filter out the fluff".
While rearchitecting Kijiji's preference management ecosystem, our team positioned personalization as a tenet toward maximizing cross-channel utility and identifying power features that streamline core actions for advanced users.
2023-2024
UX STRATEGY & DESIGN
STATE OF THE INDUSTRY
The automotive industry notoriously harbours a paradoxical relationship with its customers: a vehicle isn't the only thing that depreciates when driven off the lot—so too does brand investment in nurturing long-term connections.
Hard-won customer relationships achieved through rigorous multi-channel acquisition strategies wither into radio silence during their most formative periods of ownership - when loyalty foundations are most apt to be cultivated.
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